Millions of teenagers seeking their 15 seconds of fame are flocking to TikTok, but many of their parents are only now learning about the express-yourself video app- often to their dismay.
The social network became the most downloaded on Apple’s App Store in the first half of this year according to market analysis firm Sensor Tower, beating out titans like Facebook, Instagram and Snapchat.
The site, owned by China’s ByteDance, boasted 500 million users as of June following its purchase last year of Musical.ly, which greatly expanded its reach in the US.
Analysts say it filled the void left by Vine, which introduced countless numbers of teens to the creative possibilities of ultrashort videos but failed to find a sustainable business model.
Parents aren’t always convinced, given the numbers of young girls suggestively singing along to sexually explicit lyrics which are often degrading to women.