Surfexcel Faces Backlash For Ad Promoting Hindu-Muslim Harmony

CORPORATE

Surf Excel, the detergent brand, known for its heart-warming ‘daag acche hai’ advertisements, is facing criticism over its new Holi special campagin “Rang Laaye Sang”.

The brand released an advertisement created around the Hindu-Muslim unity theme and instantly faced flak for the concept.

The one-minute-long ad features a young Hindu girl, dressed in a white t-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray.

The advertisement ends with its classic tagline: “Daag acche hain. Agar kuch achha karne mein daag lag jaaye toh daag achhe hain. (Stains that come as a part of a good deed are good stains).”

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Soon after the ad was shared on the HUL Twitter handle, people objected to it by saying it hurt sentiments of Hindus and portrayed the festival in bad light.

his is not the first time Hindustan Unilever (HUL) has faced flack for the plotline of their advertisement. Earlier this year, HUL Kumbh Mela advertisement had irked several Twitter users.

In the ad, a son contemplates abandoning his aged father in the crowd, but soon realises his mistake and comes back to him. Soon after the ad was shared on the HUL Twitter handle, people objected to it by saying it hurt sentiments of Hindus and portrayed the festival in a wrong light.