Samsung Galaxy M-Series smartphones, the long rumoured budget lineup from the South Korean consumer electronics giant, have now been confirmed to launch on January 28. The company in a press release on Monday confirmed the launch date, adding that the Samsung Galaxy M-Series smartphones will be targeted at ‘young millennials’ and feature ‘powerful’ displays, cameras, batteries, and processors.
“The M series has been built around and incepted around Indian millennial consumers,” Asim Warsi said, adding that the phones will be rolled out globally after the Indian launch at the end of January.
He declined to give specifics but said that online sales account for a double-digit percentage of the company’s overall mobile phone revenue.
Samsung’s mobile phone sales in India touched Rs. 373.5 billion ($5.3 billion) in the 12 months to end-March 2018, according to regulatory filings sourced by paper.vc, a business intelligence platform.
The India-made phones, priced from less than Rs. 10,000 ($141.80) up to Rs. 20,000, will carry chunkier batteries and features such as quick charging, Warsi said.
Samsung has been sharpening its focus on India, home to more than a billion wireless subscribers and where roughly 350 million users still do not use smartphones.