The Peter England, which is the leading menswear brand from the Aditya Birla Fashion and Retail Ltd launched its Men’s Obsession Store at the Imperial Mall VSN Estates, here.
Popular Telugu film actress Regina Cassandra launched the store last night. The new outlet takes Peter England’s total store count to 14 in the state. The Peter England, which is the largest selling international menswear brand in the country has constantly innovated itself to suit changing consumer needs.
Speaking on the occasion, Mr. Manish Singhai, COO, Peter England said that Andhra Pradesh is an important market for them and they are delighted with the overwhelming response, they have received so far.
“We are excited to launch our brand new store in Vijayawada, which has over 26 categories to choose from with customisation options and assistance from in-house stylists. As a brand, we work towards creating exciting shopping experiences for our customers. We are positive that our wide range of fashionable menswear at an unmatched value along with an excellent customer service will benefit us to become Vijayawada’s one stop shopping destination for men”, Mr Manish Singhai said.
Shoppers can now choose from over 26 categories of formal and casual wear ranging from Suits and Blazers, Chinos, Denims, T-shirts, Formal Shirts, Footwear and Accessories at the store.