Mastercard To Drop Its Name From Logo

CORPORATE

Master Card is removing its name from the pair of interlocking red and yellow circles where it has resided for more than 50 years. Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials. It also points to the changing nature of exchanging currency.

One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in in the global payments industry.”