Srinagar : J&K Lieutenant Governor Manoj Sinha today launched 75 Home-Stays in Rural areas to commemorate the ‘Azadi ka Amrit Mahotsav’ in the 75th year of Independence, at a program in Srinagar.
These Home-Stays are owned by SHG (Self Help Groups) members of Jammu and Kashmir Rural Livelihood Mission (JKRLM) in partnership with OYO Group under project ‘Crown of Incredible India’, an official spokesman said.
Identified on the parameters of scenic beauty, landscape, cultural diversity and heritage, the 75 new home stays are located at Udhampur, Poonch, Doda, Kathua and Kishtwar districts of Jammu and Anantnag, Baramulla, Bandipora and Srinagar districts of Kashmir valley.
Speaking on the occasion, Lt Governor said the country’s leading travel tech company OYO Group in collaboration with JKRLM would build 200 more home stays by December 2022 to boost rural livelihood in Jammu Kashmir.
The Lt Governor observed that in a short span of time, Self Help Groups have emerged as a powerful tool for women empowerment and socio-economic transformation in Jammu Kashmir.
Under the banner of UMEED programme, JKRLM is empowering the rural women entrepreneurs. The Mission is also providing national market to the local products. The launch of 75 home stays with OYO Hotels & Homes will prove to be a milestone in the pursuit of social equality, social justice and social security, he added.
The partnership with OYO and the launch of Tourist Village Network, in which Mission Youth has selected 75 such villages under both the Jammu, and Kashmir divisions, known for their unique landscape, cultural diversity and heritage value will go a long way in expanding the tourism ecosystem to rural areas of UT, he added.
It was informed that the affordable tariffs offered by the OYO home stays will cater to a better and immersive traveling experience. The Home stays have all the basic room amenities, great views, and provide an opportunity for travelers to experience beautiful rural landscapes and nature in its truest form.