Devans Modern Breweries Ltd wins Gold Awards for its Beers

NEW DELHI: Devans Modern Breweries Limited has won the prestigious Gold Awards for its Beers in the Spiritz Selection Awards 2020 for Blind tasting and packaging held at New Delhi by Spiritz , a leading liquor magazine in the country which also organizes liquor related events. The awards were adjudicated by a jury comprising of eminent personalities in the liquor field some of whom had previously held major positions in international companies, entrepreneurs and leading experts in the area. However, in order to be neutral, fair and impartial, none of the jury members was presently working with or associated with any liquor or beer companies. The awards were announced in the virtual event organized by Spiritz and telecast through Youtube.
Blind Tasting Competition has been organized for the very first time in the Country and was done as per international standards. The bottles were completely wrapped and hidden in paper bags to hide the brands and beer was served to the jury members to judge the brands based on various quality parameters such as taste, flavour, aroma etc.
Devans bagged awards for blind tasting & packaging in all three categories of beer i.e. the Gold Award in the premium ‘Lager Beer less than 5% alcohol category’ for its Kotsberg Pils Beer, Gold Award in the ‘Lager beer 5% to 8% alcohol category’ for its recently revamped Godfather the Legendary Strong Beer. Godfather is a more than 25 year old beer brand and has a diehard fan following but the brand has recently been launched with its latest avatar – Godfather the Legendary Strong Beer with a complete branding and packaging makeover and is getting excellent response wherever it has been launched. It is presently available in Jammu, Delhi, Jharkhand, and Uttar Pradesh.
Devans also bagged the Silver Award for blind tasting and packaging in the ‘Wheat Beer Category’ for its prestigious Six Fields Blanche White Beer which is a Belgian style white beer and was launched just last year in select cities.
Devans Modern Breweries completes 60 years in the business this year and is one of the leading companies in the country known for its complete focus on quality. Devans had in 2014 commissioned a most modern and state of the art Brewery at Samba from where it is manufacturing international quality beers in bottles & cans and also draught beers in 5L party kegs & 30L kegs. It exports 90% of its production outside the State as also to USA, UAE, Australia, New Zealand, Singapore, Hong Kong etc. The brewery is managed by professionals who are experts in their fields of operation.