Azerbaijan Invites Indian Travellers To ‘Take Another Look’


Azerbaijan Tourism Board (ATB) the national promotion body designed to support the growth of Azerbaijan’s tourism industry, launched its marketing campaign ‘Take another look’ at the 26th edition of SATTE 2019 – South Asia’s leading travel show. As part of its strategy to present a new portrait of the country, enhance its destination value and double the current in-bound tourism by 2023, ATB launched its marketing campaign in India at the annual three-day B2B trade show designed to bring together the key travel industry leaders in the region.

The brand positioning and identity is an invitation to attract travellers to consider Azerbaijan from a unique point of view and discover its untold stories and secrets. Situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan has nine of the world’s eleven climate zones, offering travellers a European experience at affordable prices all year round.

Moreover, Indian passport holders are eligible for E-Visa to Azerbaijan, which is processed online within 3 hours through the new simplified electronic visa procedure. The new initiatives are expected to improve Azerbaijan’s ranking among countries with a high tourism contribution towards national GDP, according to the World Travel and Tourism Council 2018 Impact Report. It is forecasted to be at 6% per annum over the course of the next 10 years ranking it amongst the world’s top 20 high potential countries.

An Eastern country with a Western outlook, Azerbaijan is an exceptional combination of antiquity and novelty with several sites of interest. From Baku’s modern Flame Towers, to the depths of the medieval UNESCO World Heritage site, there’s something for everyone in Azerbaijan. A constantly evolving tapestry of life and energy from bazaars to jazz clubs makes it an ideal destination for family holidays and honeymoon travel as well as a host for destination weddings.

Currently, three-fourths of the in-bound tourists to Azerbaijan hail from Russia, Georgia, Iran, Turkey and the United Arab Emirates, neighbouring countries in the region. With a new brand and the ‘Take another look’ promotional campaign, Azerbaijan will focus on increasing the number of tourists from a broader pool of countries throughout Europe, the Middle East, China, as well as Central and Southeast Asia. Azerbaijan Airlines, the flag carrier of Azerbaijan, has announced direct charter flights from India to Azerbaijan in 2019.

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