Advisor Reviews JK’s Preparedness For Upcoming Tourist Season


Advisor to Governor Khurshid Ahmed Ganai today chaired a meeting to review the functioning of Tourism Department and its preparedness for the upcoming tourist season.

The Advisor enquired about preparations for the launch of publicity campaign by the Tourism Department to attract tourists to the State.

He stressed on optimal utilization of numerous formats of publicity in print and electronic media to highlight and promote major tourist spots of all the three divisions of the state.
The Advisor was apprised that the department is working on various proposals related to publicity and marketing of JK’s unique tourism products.

He was informed that besides planning various tourist attraction programmes, the department is working on the publicity strategies to reach out to the tourists across the globe.

It was further informed that the Tourism Directorate Jammu has issued a comprehensive calendar for tourism activities for the calendar year 2019.

Director Tourism Kashmir, informed that for publicity and promotion of prominent tourist places of the state, the LED slides/lights have been installed at Delhi and Mumbai Airports, while road shows are being conducted in Metropolitan Cities across the Country and abroad
including Malaysia, Thailand and Bangladesh.

Rates fixed for the Tourism related activities like Pony, Shikara, Sledge, Skiing, rafting etc. for current year have been notified, the meeting further informed.The Advisor directed the department to submit a proposal for showing small duration advertisements on the state tourism destinations and potentials on the sports channels during IPL 2019 matches.

The Advisor asked tourism department for construction of bio-friendly toilets at the major tourism destinations and on highways. The Advisor also directed for better maintenance and up-keeping of golf courses of the state.