Xiaomi Leads India Smartphone Market In 2018

GADGETS

Chinese brand Xiaomi with 28.9 per cent market share led the Indian smartphone market in 2018, followed by South Korean brand Samsung at 22.4 per cent and Vivo at 10 per cent, an International Data Corporation (IDC) report.

“Shipments form Xiaomi, Asus, OnePlus and more grew online channels resulted by 47.3 per cent YoY in Q4, but the offline channel was unable to keep pace with the deep discounts and go-to-market initiatives from the e-tailers almost throughout the year,” reports.

Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India.