Jammu: To facilitate the pilgrims to the Holy Shrine, various Bhojanalayas and refreshment units have been made operational at strategic locations on the track by the Shrine Board and to further augment the catering facilities, the Shrine Board has taken many proactive measures by inviting reputed food chains to open their outlets on the track through an open competitive process.
These reputed food chains include McDonald’s, Dominos, Bikanervala and Coffee Day Global. Notably, other renowned food chains like Sagar Ratna, Nathu’s and Gulab are already operating on the track.
However, Bikanervala enlisted to operate four outlets on the track including two on Tarakote Marg.
Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board, Anshul Garg on Friday inaugurated these outlets simultaneously, two on picturesque Tarakote Marg between Katra and Adhkuwari, one each at Charanpaduka and Adhkuwari for the pilgrims who, now will have the pleasure of journey to the abode of Shri Mata Vaishno Devi while enjoying the distinct and mouthful taste of quality food and beverages at controlled prices.
Each outlet shall serve satvik food (without onion and garlic), sweets, a range of packed snacks, north and south Indian cuisines. Besides, other popular cooked snacks and a wide range of cold and hot beverages.
While congratulating the proprietor Katra Vaishno Devi Hotel and Restaurant Pvt. Ltd (Franchisee of Bikanervala Foods Pvt. Ltd), the CEO said that as per the directions of Chairman, SMVDSB (Lt. Governor, JK) and on the persistent demand of the pilgrims for providing wholesome hygienic and varied choices of cuisine on the track, these outlets of reputed food chains are given an opportunity to operate on the track to fulfil the demand of pilgrims.