Chinese Phones Mute Indian Brands


Once popular across smartphone users, homegrown Indian companies have lost out in the race to Chinese brands, which today account for six out of every 10 devices sold in the country.

Indian brands such as Micromax, Karbonn, Lava and Intex -which used to lord over the burgeoning smartphone market till just four years ago -are just a pale shadow of their dominant self, finishing 2018 with a single-digit share against 43% recorded in 2015.

Chinese brands such as Xiaomi, OnePlus have been witnessing massive growth as they introduced new models, packed them with latest features, and backed it up with aggressive pricing.