Cellular services major Bharti Airte believes that amid huge bleeding in the last few quarters the company will not reduce call and data prices further, and as only three big players are vying for the India’s telecom pie, the market will stabilise with the improvement of ARPUs (average revenue per user), a key performance parameter.
“The price (plan price) is already so very low…There is always a pressure on price but something must move the needle. The market needs to improve. And we hope that it will happen. The market structure needs to be managed and pricing needs to move up.”
Bharti Airtel, too, had recently increased the benefits of its popular monthly Rs 199 plan with 1.5GB per day (42GB for 28 days),100 national SMSs per day and unlimited calls.