Jammu: A devastating fire broke out on Tuesday evening in a showroom of footwear in canal road area here. Police said that major fire broke out inside showroom of action shoes on Tuesday evening in Canal Road area. “The fire spread wildly and engulfed the three storied building,” police said adding that around 10 fire tenders were immediately pressed into service to douse the flames. They said that the fire fighters with the help of fire tenders and hi-tech gadgets of Fire and Emergency Services acted swiftly and launched the operation. “The flames were controlled after nearly two hour long operation but goods worth lakhs have got perished in the inferno,” police added. They said that no injury was reported in the fire and added, “the fire was controlled from spreading to nearby shopping complex.” “The reason behind fire is being ascertained,” said police.