Godrej Appliances is venturing into premium products

New Delhi, Nov 30: The country’s second largest homegrown appliance maker Godrej Appliances is venturing into premium products, becoming the first Indian brand to do so in a market dominated by the Korean duo, LG and Samsung, with an aim to almost double revenue and be among the top three by 2020.
As part of this, the Godrej group company is get into premium kitchen appliances, large capacity refrigerators and front-loading washing machines while premiumising its air-conditioners and microw-ave ovens, said business head Kamal Nandi.
It is commissioning a new Rs 200 crore plant in Pune to manufacture the premium range, as Nandi said Godrej will be the first company to domestically manufacture large capacity appliances which are all currently imported.
“The premium product market may be small, but it is growing at a high pace for the past 3-5 years. It will be difficult to be amongst the top three brands in India without a presence in the premium segment which also helps to build the brand imagery,” said Nandi. (Agencies)