Greater Jammu’s fearless and unbiased editorial stance to project the humanitarian cause in general and the national cause in particular with special emphasis upon the issues confronting different regions of the State of Jammu and Kashmir where the feeling of discrimination has been brewing up since independence. In this context Greater Jammu stands for equity and justice to the people of the state irrespective of caste, creed, colour region or religion, be it Jammu, Ladakh or Kashmir. It is due to the balanced approach of the paper in presenting the reliable and authentic news right from the day one that Greater Jammu won the hearts and minds of the populace of the region at the very infancy stage. On the persistent demand of the readers Greater Jammu started its online edition on 9th Feb 2010. Besides, Greater Jammu uses the latest state of art technology for its daily journey commencing with the coverage or gathering of news right upto the readers’ desk.